Ad Account Audit
From $750Find wasted spend, broken tracking, and the highest-impact fixes. Includes a prioritized action plan.
Platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Reddit Ads, YouTube Ads.
Services
Pick one project, or combine them into a system. Clear scope, clear deliverables, and clean documentation.
Tracking & Attribution Fixes
From $1500GA4, GTM, offline conversions, CRM integrations, and reporting you can actually trust.
Includes required automations. Optional: server-side tagging, Consent Mode, and additional tools based on your stack.
Ongoing Optimization
From $1250 / monthWeekly improvements, A/B tests, creative iterations, and performance reviews with clear next steps.
Best fit when tracking is correct and the offer + funnel are ready to scale.
Email Sequences
$1000 per service/productUp to 5 HTML emails ready to upload to your email provider, plus rules for sending (timing, segmentation, triggers).
Examples: add a Google Drive link (placeholder) — GDrive folder.
Marketing Strategy Session
From $200 / hourAsk anything during the call. After the session, you get a follow-up with all recommendations discussed.
Great for “what should I do next?” moments, funnel planning, and audit review calls.
About me
Senior Marketing Manager with 7+ years in B2B (legal, healthcare, professional services). I focus on performance, data integrity, and marketing-sales alignment.
What you get
- A clear plan (impact vs effort), not a list of “ideas”.
- Tracking + attribution you can defend to sales and finance.
- Practical execution — ads, landing page fixes, automations, CRM feedback loops.
Links
If you found me via Upwork, you can still use the form below — it helps me respond faster.
Proof
A few outcomes from recent B2B work. Replace or expand these with your preferred case studies.
- 350+ qualified leads / quarter generated via multi-channel B2B campaigns.
- +15% sales pipeline increase after improving lead gen + alignment.
- +23% conversion rate improvement via server-side tagging + CRO.
- -18% lead acquisition cost through workflow and campaign improvements.
- +30% lead quality improvement from better targeting and launch coordination.
- +20% click-through rate from landing page + creative optimization.
How I work
- Initial call — determine the goal, constraints, and what “success” means.
- Diagnose — quick review of data, tracking, funnel, and intent.
- Prioritize — list fixes by impact and effort (what to do first).
- Implement — execute changes with clean documentation (if agreed).
- Iterate — test, measure, scale what works (under an optimization retainer).
Recommendations
Short excerpts from LinkedIn recommendations (you can choose which to keep).
Helped build smart ad strategies, automate workflows, and streamline attribution and CRM integrations — giving clear lead visibility and smoother automation.
A strategist who understands the full marketing ecosystem — from tracking to platform optimization — and defines clear technical requirements for implementation.
Strong grasp of digital marketing beyond PPC, ready to go the extra mile, and reliable under demanding clients.
Contact
Send me a message and I’ll reply within 24 hours.