Vladislav Puzikov,
Senior Marketing Manager
Services About →
Experience

Senior Marketing Manager

May 2022 – Present
Ariz Media · Remote & London, UK
  • Led multi-channel B2B campaigns (LinkedIn, Google, Meta) that generated over 350 qualified leads per quarter for healthcare and legal clients, resulting in a 15% increase in sales pipeline.
  • Optimized paid media strategy, improving conversion rates by 23% through server-side tagging and advanced CRO techniques.
  • Developed custom analytics dashboards, enabling real-time ROI reporting and actionable insights for C-level stakeholders.
  • Managed paid media budgets up to $500K/month, consistently achieving or exceeding ROI targets.
  • Built and mentored a cross-functional team, implementing CRM feedback loops that improved marketing and sales alignment.
  • Clients include: Axiom, ECA Partners, I.S. Partners, VisitHealth London, Motic and more.

Digital Marketing Manager

Sep 2021 – May 2022
Ariz Media · Remote & London, UK
  • Implemented data-driven campaign strategies that streamlined workflows, reducing lead acquisition cost by 18%.
  • Coordinated campaign launches across SEM, paid social, and email, resulting in a 30% improvement in lead quality.
  • Collaborated with design and sales teams to optimize landing pages and ad creatives, increasing click-through rates by 20%.

Head Of Sales

May 2017 – May 2022
Laboratory of Microdevices · Moscow, RU
  • Full sales cycle responsibility from lead generation, outreach, and communication of value proposition.
  • Defining advertiser marketing goals to effectively communicate how company solutions will help them achieve their goals.
  • Developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness and generate qualified leads.
Skills

Project Management

  • Budget Management & Forecasting
  • Timeline Development & Execution
  • Vendor & Contract Negotiation
  • Production Management

Communication & Collaboration

  • Cross-Functional Team Leadership
  • Client Relationship Management
  • Stakeholder Communication

Languages

English (Fluent), Spanish (Intermediate), Russian (Native)

Technical Skills

  • Google Ads, LinkedIn Ads, Meta Ads, Microsoft Advertising, Reddit Ads
  • Google Analytics 4 (GA4), Google Tag Manager (GTM), WordPress, Server-Side Tagging, Conversion Tracking
  • CRM Integration, HubSpot, Salesforce, Mailchimp, ClickUp, Figma, Canva
  • Digital Strategy, A/B Testing, Conversion Rate Optimization (CRO), Data Analysis
  • Marketing Automation, Retargeting, Project Management and Prompt Engineering
Education

National Research University of Electronic Technology (MIET)

Master of Engineering — MEng

Sep 2013 – May 2024

Language Interpretation and Translation

Sep 2015 – May 2017

Certifications
  • Forward Program, McKinsey & Company May 2025 – Jul 2025
  • Conversion Tracking Mastery, PPC Mastery Feb 2024 – May 2024
  • Google Ads Masterclass, PPC Mastery May 2024
  • The LinkedIn Ads Course, Philip Ilic Apr 2023 – Jul 2023
  • Digital Marketing Certification, Yandex Practicum Oct 2020 – Jun 2021
Recommendations
“Helped build smart ad strategies, automate workflows, and streamline attribution and CRM integrations giving clear lead visibility and smoother automation.”

Christopher Leuzze, Director of Operations, FloodGate Medical

“A strategist who understands the full marketing ecosystem from tracking to platform optimization and defines clear technical requirements for implementation.”

Konstantin Tesov, Digital Marketing Director, UWINDI

“Strong grasp of digital marketing beyond PPC, ready to go the extra mile, and reliable under demanding clients.”

Alexandra Selyutina, Business Development Executive, DSI Dantech

Contact me